Video marketing is being increasingly viewed by businesses across the world as a popular tool for digital marketing owing to various factors.
· Recording videos have become
inexpensive these days, thanks to smartphones.
By infusing creativity, you can make short videos that engage audiences whom you wish to target, enabling easier conversion of them into your customers.
Let’s see what the other reasons are that go into making
video marketing a powerful online marketing tool.
A
video, obviously, conveys more to an audience than written words as it allows
you to visually showcase your products or services to your prospective
customers.
Besides
helping in business promotion, this powerful marketing medium can also be used
to educate and update your customers about your new products/services on
websites, as well as on social media channels.
Video
marketing has now become an essential ingredient of digital marketing services
for businesses of all types, with a joint study by Vidyard, a video marketing
company, and Demand
Metric, an Agile Marketing Software platform,
stating in 2020, that 83% of all vendors and sellers held the view that videos
had become more crucial than before to their marketing efforts. Other surveys
suggest that videos have helped increase the traffic to websites of businesses
by over 50% and their sales by more than 33%.
In
addition, videos give businesses the advantage of engaging with audiences much
more easily across multiple mediums, aiding them in converting and retaining
new customers more successfully.
Post-Covid,
more people are making decisions on buying while staying at home. But they have
to see for themselves how effective a product/service of a company is. This is
where video marketing plays a critical role in sales.
It is
also a fact that video marketing helps increase the rankings of business houses
on search engines such as Google, Bing, and Yandex, among others. So, if a
company uses better search engine optimization (SEO) strategies,
alongside video marketing, it will most definitely profit by increasing traffic
to its site and expanding its customer base.
